What do the Olympics mean for your business? It’s a great question and when I was talking the other day my first thought was………nothing.
The obvious answers
As I sat watching TV last night and the third advert of the night proclaimed how some large company was intrinsically linked with this year’s event I thought, maybe there are some business owners that I know who might be able to promote their business/
As I travelled on the tube into a meeting with a client, I thought…. This might get more difficult while the Olympics are on. Then I started to think some more, it may affect many businesses that are near some of the events. But, that’s OK, I’m nowhere near the Olympics. That morning whilst driving to work I was rerouted by roadworks and couldn’t drive all the way to the office; fortunately I could walk the last half mile.
Then I thought of something that was even more important.
Thinking about the Olympics is a little narrow minded. So yes think about what do the Olympics mean for your business, but more importantly what events do you think about and how they might affect your business.
What events might affect your business?
What unexpected events might have a huge impact on your business? Lets think through that a little more.
- Competition: Might they suddenly do something that would change your business? No, are you sure they couldn’t come out with something new? What about the business owners that you’ve heard complain about the way the competition price, promote or produce their gods; are you still sure your competition couldn’t up their game? What would the airlines have said before budget airlines came along?
- Computers: It’s almost boring if I ask how quickly you could be up and running after your computer crashed? My hard drive crashed a couple of years ago, I had backups in place, but it was still a nightmare! Backups need testing too. What else should you think about when you consider your IT?
- Place of work: I’m lucky that I don’t work at home anymore, as I can’t go into my house for three months. I came home a couple of weeks ago, to find water everywhere, no ceiling and no electrics. A washer had perished in a tap in the loft. What would happen if tomorrow morning you couldn’t get into your office?
- Staff: Last month one person I know was not able to get much work done, one of her members of staff had gone off sick. The unwell member of staff had customer contact details, project plans and other key bits of data in her head. Are you thinking that’s far fetched? What about your sales team?
- You: What happens if you can’t work next week?
Two powerful words that could make the difference to survival and prosperity. When did you last review the emergency plans for your business?
What categories would you add to the list above, I know there are lots more.