If you are not getting the results you want, maybe you should check them out.
Did I watch excessive horror films over Christmas – or listen to too many TV evangelists? Not sure, but I did review my (and other people’s) social media output!
If you are committing the seven deadly social sins, you are wasting a Social Media opportunity – the opportunity to get more clients.
Seven Deadly Social Sins
- Lust: Wikipedia suggests this is the intense desire of money, fame, or power. Is this why so many people use social media in the hope of a quick buck? How many people have you seen people Tweet very loudly (or Facebook, or LinkedIn) shout a lot for a couple of weeks, only to disappear as their lust lay unfulfilled? Social Media works, but it is part of a long term strategy to business growth – not a quick fix.
- Sloth: Social Media results need you to commit to continuous effort, not minimal effort and maximum automation. Did you read about what happened to me last summer? Web traffic and conversions fell in line with my non-automated content reduced. Read about what happened in does-social-media-work?
- Wrath: Wikipedia explains that wrath presents with self-destructiveness and may provoke ongoing feuds. How many of those crazy online feuds have you seen? Don’t get sucked into self destructive replies and debates on social media – the loser is always…..BOTH sides. If you must reply, be positive, explain your position, then get the discussion off line, don’t make it personal. Did you read how-to-manage-your-reputation-on-social-media which was all about how to deal with reputation problems online.
- Gluttony: OK, I ate too much over Christmas! Gluttony is a sin of excessive desire for food and withholding it from the needy. Social Media gluttony is withholding the information you have (from your needy prospects). “The Bikini Principle” discusses how giving information away will get you more clients – read it!.
- Greed: Greed is the excessive pursuit of material possessions. Consider blogs stuffed with adverts, or the Twitter timelines pumping out sales messages and nothing else. Every person I see doing well out of Social Media puts effort into engagement. How could you engage more with on Social Media?
- Envy: The envious got pleasure from seeing others brought low in Dante’s Purgatory. Have you ever seen your competition make fools of themselves and been tempted to point it out to the world? It will produce a cheap laugh, then tarnishes your own reputation! Don’t go for the cheap laugh. keep your reputation.
- Pride: The desire to be more important than others and not acknowledge their good works (here I acknowledge my Wikipedia reference). How many web pages have you read where the main words are I or We? If the post is all about the author with little thought for the reader, how well does it work? How can you be more humble on-line? Maybe start by reducing the “I” or “we” on all your web pages.
Tradition gives us seven deadly sins; can you think of more in the world of new media? I’d love to read your thoughts and experiences in the comments…