Dr Who is a master of change
One of the special things about Dr Who is that he can regenerate and become a new person. Better than that, he becomes a new person, with all of his old knowledge. OK, we know the BBC invented this so they could keep changing actors, but it’s an interesting idea
Each regenerated Dr Who has a personality and appearance in keeping with the age. I don’t think any of us could imagine one of the first Doctors being on the screen today, they just wouldn’t look right. What’s more, the skills, tools, structure of his Tardis and the assistants belonging to each new Doctor has seem to change to meet their challenges.
What organisational changes have you put in place?
- Appearance: The obvious first thought is outward appearance. Is your branding in keeping with the age, should you, could you, update it periodically. It might not need totally replacing, but some subtle changes to logo and website can often create marketing opportunities.
- Marketing tools: Are you still marketing the way you were three years ago? The marketplace has changed a lot, and will soon change even more. Did you read “The seven realities of marketing a professional services firm”, it's free and waiting for you to download right now. Click here for instant access (email address required)..
- Your firm’s structure. The organisational structure of most firms seems to develop organically, rather than being consciously changed. The marketplace is changing, the tools for doing your job are changing (cloud based Accounting anybody?) and the way staff work is changing.
Why then are more firm’s not regularly reviewing their organisational structure, roles and responsibilities to fit? When did you look at the roles that need doing in your firm? One client recently reviewed his, made tremendous changes for the better, and he only has 4 staff. It just took 60 minutes and a stack of “post it” notes.
Is it time to look ahead at your vision for the firm, look at what you are going to make it, and start to change it in line with that?
And if you’re reading this thinking “there’s lots going on, I don’t need to think about organisational change”, another thought for you.
So, if you were Dr Who and could regenerate, changing your firm along with it – who would you become?