Your LinkedIn profile is central to everything you do on LinkedIn. Whether you are pro-actively searching for contacts to generate new clients, or passively using LinkedIn to enhance your professional credibility. This article looks at some work a client did to her profile, and the LinkedIn profile tips they suggest.
I love it when clients to call between coaching sessions, and this conversation was even better than normal. I got a call telling me some good news about about what happened, because of the LinkedIn profile amendments she had made.
She was found on LinkedIn
It was a quiet afternoon in his office, while she caught up with briefing her team on their new strategy. The phone rang…
It was somebody looking for an industry expert (their definition). They wanted more than her “platinum offer” and to work with her introducing a range of other new opportunities. They were getting on well (even shared some interests), and arranged to have a longer conversation. Finally she asked (as I’m sure you always do) “Where did you get my details?”
We found your details on LinkedIn and are looking for somebody, not just qualified as you are, but with the exact skill set you have. We searched on Google, using the terms that we were most interested in and your LinkedIn profile was the first response. Reading through your LinkedIn profile showed you to have an exact match for our needs.
So getting your LinkedIn profile to work for you does generate fee income!
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Her LinkedIn profile
She wasn’t really using LinkedIn pro-actively (then), but had followed a number of LinkedIn profile tips. She considered:
- ensuring her professional headline that precisely mentioned his way of working and how he helps his clients.
- that there were three website back links from her LinkedIn profile
- her profile summary included detail about how she helps clients. But she went on to talk a little about herself too (in fact, that was how they got on so well, the caller had made reference to some of their personal interests).
- her endorsements were managed to suit and she’d hidden the more “random” ones that seem to appear from time to time. What have you done to profit from LinkedIn endorsements?
- she had got very specific recommendations from clients, and ensured they were available on her public profile.
Since then she has gone on and added some documents to her profile, and some video to her profile. Interested prospects download these additions, not everybody visiting your profile.
5 LinkedIn profile tips
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- Professional Headline. Ensure the 120 character tagline (that follows you all around LinkedIn, and even onto Google) is up to date and reflects how you help clients. Download our free LinkedIn professional headline worksheet, it's free and waiting for you to download right now. Click here for instant access (email address required).
- Websites: LinkedIn allows you to have three company websites, displaying anchor text of your choice (e.g. “Free start-up business help”, rather than “Company Website”). Use all three and change the text to reflect what they offer visitors. It’s OK to select three pages of the same website!
- Endorsements: Hide the ones that don’t reflect what you are trying to highlight. If you have lots, move the endorsement section up your profile. Did you read “LinkedIn Endorsements, 4 great plus points”?
- Recommendations: Get new ones regularly (is it part of a process you use?), but help your clients to make them specific. Show a range of recommendations and ensure that best two are at the top of the list. These are the ones that highlight on your profile. Did you read “Testimonials and summer barbecues”?
- Public settings: Go into your settings and tick the sections that you want on your public profile. This public profile is what gets seen by Google, people that aren’t connected to you on LinkedIn and by people that aren’t even logged into LinkedIn
These are only the first steps to using LinkedIn! To start using it pro-actively takes more time, and thought. But at least you can start by getting your profile sorted. That’s all she did before being asked to complete a major piece of work for a new client.
This post is an updated version of an old one, accounting for some of the changes since them. You could go on from here, adding video, checking you have recommendations to each section of your career, and perhaps adding a ‘company page’. But for most people, these 5 LinkedIn profile tips are more than enough to make a difference.
How about you, what LinkedIn profile tips have you seen work?
Download our LinkedIn profile workbook, it's free and waiting for you to download right now. Click here for instant access (email address required).