Do you beat, attract or ignore your team” recommended you share your vision, strategy and values to get more from your team by attracting followers, rather than just whipping them to drive performance. This article “get more from your team” is based on the success that our clients have had as they grow their firms from 5 to 50 employees. As you grow your firm you need more from your team.

Business owner sharing her vision in a team meeting

Fundamental principles to help you succeed

Success needs you to be clear on 3 things, this article is about sharing those three things with your team (click here for the article about these fundamental principles):

  1. Knowing what you want to achieve is critical. Knowing what it will do for you and how you will feel when you get it, enhance the power of this vision.
  2. How will you get there? The focus and time saving that clear stepping stones can create. Creating a strategy to achieve the vision is important to save time.
  3. Knowing what’s important to you and the “rules you won’t break”. Knowing your values can save you time, and enhance your performance.

Learn how to attract, recruit and retain the RIGHT staff. FREE webinar on 23rd May. Click for more details

Sharing your vision with your team

If you have a clear, exciting vision that encompasses what the firm is going to be like in 5 years time, share it with your team.

Don’t just say “we’ll become a £3 million turnover firm, include what the firm will be known for, what it will be like to work there, why they should want to work there. The objective to motivate by showing how their roles help create this exciting place to work and what they’ll get in return (that doesn’t have to be purely financial, most people want to work in a great place that they are proud of).

Include the emotional content of your vision, as well as the more numeric items. Read more on how to create a vision for your business.

Sharing the stepping stones with your team

Now they know how exciting a place this will become, help them understand what you are doing to get there, how each project or stepping stone fits into that vision. This will help them link their roles to the vision and make them less likely to go off in other directions to do what they think is right. If you want to re-read about stepping stones, click here.

Think of it like a long car journey with the kids. The vision is what they’ll get once they get there, it helps motivate them to get in the car. Telling them about different parts of the route will help keep their attention on the journey and understand how they are progressing towards to great destination.

Sharing values with your team

In a small firm the values of the owner are going to be core to the values of the firm. Your values are the underlying principles that are important in the way you live and work. They can help determine your priorities, the way you react to things and, deep down, are how you judge your life is good.

Your firm is unlikely to have totally different values to those that you have, so your team need to know what they are!

If all the people in a firm have similar values and a culture that nourishes them, it will be (to them) a great place to work. Can you remember a time, prior to you running your own business, when you worked in a great place? Was team productivity higher than when you worked somewhere that the team was unhappy?

Download our free guide to understanding your values and how they will help you, it's free and waiting for you to download right nowClick here for instant access (email address required).

Taking your teams performance to an even higher level

So far I’ve encouraged you to share your goals with your team, to enhance performance. As your firm grows, it becomes more dependent on your core, long term team. You may need to go even further.

A goal shared is not nearly as powerful as a shared goal.

If you’re ready take your teams performance even higher, then you need your team (or at least the senior, long term players) to have some part in forming that vision, strategy and values.

It is scarier, but unlocks even more performance. What’s more it helps build value into the firm as you become less central to what happening.

Download our 8 page report on developing vision, planning and strategy in your firm, it's free and waiting for you to download right nowClick here for instant access (email address required).

What stops you from developing your firm’s vision, values and strategy with your team?

Learn how to attract, recruit and retain the RIGHT staff. FREE webinar on 23rd May. Click for more details

Written by Jon Baker The 5-50 Coach. I help professionals grow their firms from 5 to 50 employees, sustainably, profitably and still have fun. Have you got your "next step kitbag yet"? It's stuffed with guides, reports & templates helping you grow from 5 to 50 employees Click here for immediate access

Photo used under creative commons licence. For more information, click here.