Effective communication skills on display on this supermarket shelf selling deranged camerasEffective communication skills are critical to professionals that own their own firm. Why do you need better communication skills?

  • selling
  • getting your team to do more
  • helping your clients understand you
  • helping potential clients understand (oops that’s selling more)
  • managing change in your firm (oh, that’s getting your team to do more)

If you need to do any of these, read  on to find out how my supermarket visit made me laugh out loud when they tried to convince me to buy something.  But first five key points about being effective communication skills.

5 tips on effective communication skills

There are a huge number of elements to communicating more effectively. Use this 5 point checklist to help you:

  1. Rapport: Are you on the same wavelength as the person you’re talking to. Use language and body language to help here. What is the correct way to say Scone and how does it help your business, looked at some of the issues. Download our free report on using body language, it's free and waiting for you to download right nowClick here for instant access (email address required).
  2. Emotion: Do you think about relevant emotion in your communication and using it to help get your point across? Read more in how I nearly lost several plants when the gardeners were working for me.
  3. Context: If they don’t understand where you’re coming from, it’s hard to display effective communication skills. Does your team understand the context?
  4. It’s your fault: Starting with the premise that it’s your fault, not theirs will help you improve your results
  5. Inspiring: Effective communication skills that get others to do something will often need you to inspire them. 8 tips to be inspiring in your business shows it’s not hard to become more inspirational

Fundamentally – They need to understand you!

To get the other person to do something you want (that’s the only reason for communicating, right?), they need to understand you. You have to be using a common frame of reference. That’s language to you and I.

At the wrong moment the wrong word can be fatal (well, almost), so ensure you’re using the right word and spelling it correctly.

Acronyms and internal language

I spent many years in retail management. I know items get removed from the range from time to time. In retailing it’s common to “de-range” something. When I saw an advert asking me to buy mad cameras, I understood – but laughed. What do you think when you read the word “deranged”?

Effedtive communication skills on display on this supermarket shelf selling deranged cameras

Internal language that others don’t understand does not make you sound clever, or sound like the . It confuses, which means you are being ineffective.

How do you wash your words, ensuring you’re using effective communication skills and no “internal language” when talking to your clients? Maybe you’ve got another great example of the wrong use of language, I’d love to hear it.

Written by Jon Baker The 5-50 Coach. I help professionals grow their firms from 5 to 50 employees, sustainably, profitably and still have fun. Have you got your "next step kitbag yet"? It's stuffed with guides, reports & templates helping you grow from 5 to 50 employees Click here for immediate access