Jon August 19, 2016 @ 4:18PM
Twitter for business v ‘professionalism’

Twitter for business v ‘professionalism’

Chances are your staff are already using social media, whether or not you choose to use Twitter for business in your firm. They may be networking online with clients, potential clients, prospects and their friends. You may have asked them to manage your firm’s...
Jon September 7, 2016 @ 10:29AM
5 LinkedIn profile tips

5 LinkedIn profile tips

Your LinkedIn profile is central to everything you do on LinkedIn. Whether you are pro-actively searching for contacts to generate new clients, or passively using LinkedIn to enhance your professional credibility. This article looks at some work a client did to her...
Jon August 1, 2016 @ 4:38PM
It is NOT magic

It is NOT magic

Many people set up their profile on LinkedIn, then expect the magic to happen; only it doesn’t! LinkedIn daily habits are needed to make it work, and only need a few minutes each day. It’s time to take the LinkedIn challenge part 2.   [note...
Jon August 1, 2016 @ 2:36PM
New Year, New You: LinkedIn challenge: Part 1

New Year, New You: LinkedIn challenge: Part 1

Most professionals know that a LinkedIn profile is important for their on-line credibility. But many LinkedIn profiles do not give credibility, does yours? If you have decided to step your game up on LinkedIn recently, this LinkedIn profile challenge will help....
Jon August 1, 2016 @ 4:19PM
How much time should I spend on social media

How much time should I spend on social media

How often have you wondered “How much time should I spend on social media“, or heard other people ask it. OK, it’s a stupid question, you can’t answer it without knowing what you want to achieve. But here’s an approach that helped...
Jon August 1, 2016 @ 12:16PM
Social media for small business – it’s a waste of time?

Social media for small business – it’s a waste of time?

“Social Media is a cornerstone to modern marketing”  or so we are told. If that’s true, why do 65% of small firms I asked think that they waste (or have wasted) their time and that social media for small business isn’t worth it? That’s even true when I asked...