It is NOT magic

It is NOT magic

Many people set up their profile on LinkedIn, then expect the magic to happen; only it doesn’t! LinkedIn daily habits are needed to make it work, and only need a few minutes each day. It’s time to take the LinkedIn challenge part 2.    I was watching...
New Year, New You: LinkedIn challenge: Part 1

New Year, New You: LinkedIn challenge: Part 1

Most professionals know that having a LinkedIn profile is important for their on-line credibility, but does your profile currently give you any credibility? Perhaps you’ve decided to step your game up on LinkedIn this year, this challenge will help. Today’s...
How much time should I spend on social media

How much time should I spend on social media

How often have you wondered “How much time should I spend on social media“, or heard other people ask it. OK, I think it’s a stupid question, as I can’t answer it without knowing what you want to achieve. But here’s an approach that...
Social media for small business – it’s a waste of time?

Social media for small business – it’s a waste of time?

“Social Media is a cornerstone to modern marketing”  or so we are told. If that’s true, why do 65% of small firms I asked think that they waste (or have wasted) their time and that social media for small business isn’t worth it? That’s even true when I asked...