Jon December 20, 2016 @ 4:50PM
Social networking, coca cola and your firm.

Social networking, coca cola and your firm.

Christmas must be approaching as the Coca-Cola lorry is appearing in my Facebook feed. WAIT, what about TV? No, I see more people sharing it on Facebook than I see it being paid for on TV!  Why are big companies showing us things that have little to do with their...
Jon October 26, 2016 @ 1:18PM
Social media automation

Social media automation

Does Twitter automation or social media automation make your blood boil? Should you use social media automation in your firm’s campaigns, or does it leave you seeing red? Maybe you are more worried about not making two fundamental social media marketing...
Jon October 11, 2016 @ 1:58PM
5 ideas to re-engage on Twitter.

5 ideas to re-engage on Twitter.

Did you start to use Twitter, and slowly stop using it? Perhaps you have simply found yourself not using it as much anymore? Scattered across the Twittersphere, like rubbish strewn across a deserted beach, lie half used, and no longer used Twitter accounts. If...
Jon August 19, 2016 @ 4:18PM
Twitter for business v ‘professionalism’

Twitter for business v ‘professionalism’

Chances are your staff are already using social media, whether or not you choose to use Twitter for business in your firm. They may be networking online with clients, potential clients, prospects and their friends. You may have asked them to manage your firm’s...
Jon September 7, 2016 @ 10:29AM
5 LinkedIn profile tips

5 LinkedIn profile tips

Your LinkedIn profile is central to everything you do on LinkedIn. Whether you are pro-actively searching for contacts to generate new clients, or passively using LinkedIn to enhance your professional credibility. This article looks at some work a client did to her...
Jon August 1, 2016 @ 4:38PM
It is NOT magic

It is NOT magic

Many people set up their profile on LinkedIn, then expect the magic to happen; only it doesn’t! LinkedIn daily habits are needed to make it work, and only need a few minutes each day. It’s time to take the LinkedIn challenge part 2.   [note...