Getting clients – 11 quick tips to get more.

Getting clients – 11 quick tips to get more.

It’s so annoying, you’re working hard, have a better offer than your peers – but you’re STILL not getting clients (well not enough to make the effort worthwhile)? Now let’s be more precise, you’re actually working flat out,...
How do you set your fees?

How do you set your fees?

We arrived, hot and sticky, after an 8 hour journey. Our first action was to refresh and quickly change. The grime of the long journey removed we realised how hungry we were. We weren’t thinking about pricing! There was a grand restaurant attached to the hotel....
How to annoy people with email marketing

How to annoy people with email marketing

Email marketing is a powerful way to demonstrate your expertise, by sharing valuable content with people that want it. It can also be a way to really annoy people, so that they are not likely to refer you….ever. Email marketing – license to annoy, or sell?...
The biggest marketing mistake made by small firms

The biggest marketing mistake made by small firms

Are you guilty of RAM, or do you have a powerful, effective and consistent marketing machine? RAM, in this context, stands for random acts of marketing and is the second biggest marketing mistake that most small professional practices fall foul of. My recent computer...