Better marketing is like ripe Camembert, are you?

Better marketing is like ripe Camembert, are you?

Better marketing improves the amount of good business you do, and can save your time! Having spent a few weekends in France lately I’ve been enjoying their approach to cheese (and I love cheese at the best of times). But ripe cheese that is oozing with flavour,...
The crowded station method to improve your marketing.

The crowded station method to improve your marketing.

What’s marketing got to do with a crowded station? What is pulse marketing, why is it totally rubbish, and are you guilty of it?  If you want to improve your marketing, getting better leads into your practice, stop any pulse marketing you are doing.  The crowded...
Is January a good time for accountants to be marketing?

Is January a good time for accountants to be marketing?

I’ve been observing accountants over the last month. There seems to be a split in how they cope with the January SA silly season. There are some (actually pretty smug) accountants who are telling me – ‘silly season? what silly season? Our practice...
The tactical marketing plan is sooo boring :-(

The tactical marketing plan is sooo boring :-(

A tactical marketing plan can be a powerful tool when growing your income. When reviewing progress of some firms recently I saw that initially they all loved it, and then some had stopped using it. All the others reported improved growth and that they had found it to...
Buyer behaviour changes – are you keeping up?

Buyer behaviour changes – are you keeping up?

The way people buy professional services has changed, and continues to evolve. Be honest, you know buyer behaviour has changed; but has your behaviour changed? Do your marketing priorities reflect changes in the way your prospects look for and buy your services, or do...