How do you set your fees?

How do you set your fees?

We arrived, hot and sticky, after an 8 hour journey. Our first action was to refresh and quickly change. The grime of the long journey removed we realised how hungry we were. We weren’t thinking about pricing! There was a grand restaurant attached to the hotel....
How to annoy people with email marketing

How to annoy people with email marketing

Email marketing is a powerful way to demonstrate your expertise, by sharing valuable content with people that want it. It can also be a way to really annoy people, so that they are not likely to refer you….ever. Email marketing – license to annoy, or sell?...
Marketing strategy? No, 5 actions to get your marketing into gear.

Marketing strategy? No, 5 actions to get your marketing into gear.

Have you recently seen some Accountants looking up from their desks, blinking like moles that have just come into the light? They know they need to do some “marketing” and grow their firm this year. Although they have (sensibly?) saved it till they’re not so busy. But...
New Year, New You: LinkedIn challenge: Part 1

New Year, New You: LinkedIn challenge: Part 1

Most professionals know that having a LinkedIn profile is important for their on-line credibility, but does your profile currently give you any credibility? Perhaps you’ve decided to step your game up on LinkedIn this year, this challenge will help. Today’s...