10 tips for running webinars

10 tips for running webinars

Reading Time: 6 minutes | If your potential clients want to see and experience your expertise, for themselves, running webinars is a great way of marketing your firm’s advisory services. If you haven’t run webinars before, here’s 10 tips to make running webinars easier, so...
Promoting webinars, so people actually turn up.

Promoting webinars, so people actually turn up.

Reading Time: 4 minutes | Providing content rich webinars to your potential (and actual) clients  is a great way of marketing your firm, especially for advisory services. It’s easier than you might think, and with more people used webinars it is effective too. Webinar marketing talks...
Do marketing webinars work for professionals?

Do marketing webinars work for professionals?

Reading Time: 4 minutes | If you think marketing webinars seem to be all the rage, but wouldn’t work for you then it is time to think again. Maybe you don’t like webinars you have been on, don’t like technology, or one of a thousand other reasons.  If you want to demonstrate...
How specialist do I need to be?

How specialist do I need to be?

Reading Time: 2 minutes | You have probably loved the idea of working in a niche area, as you understand the logic that it will help you to win more clients, more easily and charge a higher fee. Many professionals get that far. But, then they say something like “but I don’t want to...
Defining advisory services

Defining advisory services

Reading Time: 3 minutes | So, you’ve thought about where the profession is going, and your place in it. You’ve decided to enhance your future by giving clients more value and becoming an advisory led firm (i.e. one that obtains a significant portion of its GRF from advisory work). But, what do...
Better marketing is like ripe Camembert, are you?

Better marketing is like ripe Camembert, are you?

Reading Time: 2 minutes | Better marketing improves the amount of good business you do, and can save your time! Having spent a few weekends in France lately I’ve been enjoying their approach to cheese (and I love cheese at the best of times). But ripe cheese that is oozing with flavour,...