Better marketing is like ripe Camembert, are you?

Better marketing is like ripe Camembert, are you?

Reading Time: 2 minutes | Better marketing improves the amount of good business you do, and can save your time! Having spent a few weekends in France lately I’ve been enjoying their approach to cheese (and I love cheese at the best of times). But ripe cheese that is oozing with flavour,...
The crowded station method to improve your marketing.

The crowded station method to improve your marketing.

Reading Time: 2 minutes | What’s marketing got to do with a crowded station? What is pulse marketing, why is it totally rubbish, and are you guilty of it?  If you want to improve your marketing, getting better leads into your practice, stop any pulse marketing you are doing.  The crowded...
Is January a good time for accountants to be marketing?

Is January a good time for accountants to be marketing?

Reading Time: 1 I’ve been observing accountants over the last month. There seems to be a split in how they cope with the January SA silly season. There are some (actually pretty smug) accountants who are telling me – ‘silly season? what silly season? Our practice...
The tactical marketing plan is sooo boring :-(

The tactical marketing plan is sooo boring :-(

Reading Time: 2 minutes | A tactical marketing plan can be a powerful tool when growing your income. When reviewing progress of some firms recently I saw that initially they all loved it, and then some had stopped using it. All the others reported improved growth and that they had found it to...
4 ways you stop your fee earners from converting leads to clients

4 ways you stop your fee earners from converting leads to clients

Reading Time: 2 minutes | How many professionals have you heard say “if only we were better at converting leads that come our way”? Maybe you’ve said it yourself, maybe you hear it when networking with your peers. Actually I suspect that pretty much every professional...
Buyer behaviour changes – are you keeping up?

Buyer behaviour changes – are you keeping up?

Reading Time: 2 minutes | The way people buy professional services has changed, and continues to evolve. Be honest, you know buyer behaviour has changed; but has your behaviour changed? Do your marketing priorities reflect changes in the way your prospects look for and buy your services, or do...