Jon November 19, 2016 @ 2:50PM
The tactical marketing plan is sooo boring :-(

The tactical marketing plan is sooo boring :-(

A tactical marketing plan can be a powerful tool when growing your income. When reviewing progress of some firms recently I saw that initially they all loved it, and then some had stopped using it. All the others reported improved growth and that they had found it to...
Jon November 19, 2016 @ 2:50PM
The worst ever training session?

The worst ever training session?

It was the worst training session she had ever sat through, for two hours there was material on slides, long words, jargon and the intense desire to throttle somebody or fall asleep.  Have you ever sat through a training session like that? Interestingly as she told me...
Jon October 26, 2016 @ 1:18PM
Social media automation

Social media automation

Does Twitter automation or social media automation make your blood boil? Should you use social media automation in your firm’s campaigns, or does it leave you seeing red? Maybe you are more worried about not making two fundamental social media marketing...
Jon October 11, 2016 @ 1:58PM
5 ideas to re-engage on Twitter.

5 ideas to re-engage on Twitter.

Did you start to use Twitter, and slowly stop using it? Perhaps you have simply found yourself not using it as much anymore? Scattered across the Twittersphere, like rubbish strewn across a deserted beach, lie half used, and no longer used Twitter accounts. If...
Heather October 6, 2016 @ 3:02PM
4 ways you stop your fee earners from converting leads to clients

4 ways you stop your fee earners from converting leads to clients

How many professionals have you heard say “if only we were better at converting leads that come our way”? Maybe you’ve said it yourself, maybe you hear it when networking with your peers. Actually I suspect that pretty much every professional...
Heather October 6, 2016 @ 3:12PM
Buyer behaviour changes – are you keeping up?

Buyer behaviour changes – are you keeping up?

The way people buy professional services has changed, and continues to evolve. Be honest, you know buyer behaviour has changed; but has your behaviour changed? Do your marketing priorities reflect changes in the way your prospects look for and buy your services, or do...