How do you set your fees?

How do you set your fees?

We arrived, hot and sticky, after an 8 hour journey. Our first action was to refresh and quickly change. The grime of the long journey removed we realised how hungry we were. We weren’t thinking about pricing! There was a grand restaurant attached to the hotel....
Professionalpractice – a client service game of PokemonGo?

Professionalpractice – a client service game of PokemonGo?

Have you heard about Pokemon Go recently? If so, did it make you wonder what can your small firm learn from this phenomenon? This article has ideas on how you can improve your firm, based on the Pokemon Go phenomenon. What is Pokemon Go? Pictures of children walking...

Why do people think accountants are boring?

Have you ever felt self-conscious when you tell people that you’re an accountant? Go to a networking meeting, or chat to a group of business owners and people often refer to the “stereotypical” accountant. Why are accountants thought to be boring?...
How to annoy people with email marketing

How to annoy people with email marketing

Email marketing is a powerful way to demonstrate your expertise, by sharing valuable content with people that want it. It can also be a way to really annoy people, so that they are not likely to refer you….ever. Email marketing – license to annoy, or sell?...