New Year, New You: LinkedIn challenge: Part 1

New Year, New You: LinkedIn challenge: Part 1

Reading Time: 3 minutes | Most professionals know that a LinkedIn profile is important for their on-line credibility. But many LinkedIn profiles do not give credibility, does yours? If you have decided to step your game up on LinkedIn recently, this LinkedIn profile challenge will help....
How much time should I spend on social media

How much time should I spend on social media

Reading Time: 3 minutes | How often have you wondered “How much time should I spend on social media“, or heard other people ask it. OK, it’s a stupid question, you can’t answer it without knowing what you want to achieve. But here’s an approach that helped...
Social media for small business – it’s a waste of time?

Social media for small business – it’s a waste of time?

Reading Time: 3 minutes | “Social Media is a cornerstone to modern marketing”  or so we are told. If that’s true, why do 65% of small firms I asked think that they waste (or have wasted) their time and that social media for small business isn’t worth it? That’s even true when I asked...
5 LinkedIn tips to really annoy your contacts, so they ignore you

5 LinkedIn tips to really annoy your contacts, so they ignore you

Reading Time: 3 minutes | LinkedIn can be a powerful tool in your marketing arsenal; like a canon it might not win the war, but can really make a difference! Unfortunately many people running their own firm seem to get it very wrong! Here are 5 LinkedIn tips, if you want to really annoy your...