Do marketing webinars work for professionals?

Do marketing webinars work for professionals?

Reading Time: 4 minutes | If you think marketing webinars seem to be all the rage, but wouldn’t work for you then it is time to think again. Maybe you don’t like webinars you have been on, don’t like technology, or one of a thousand other reasons.  If you want to demonstrate...
How specialist do I need to be?

How specialist do I need to be?

Reading Time: 3 minutes | You have probably loved the idea of working in a niche area, as you understand the logic that it will help you to win more clients, more easily and charge a higher fee. Many professionals get that far. But, then they say something like “but I don’t want to...
Defining advisory services

Defining advisory services

Reading Time: 3 minutes | So, you’ve thought about where the profession is going, and your place in it. You’ve decided to enhance your future by giving clients more value and becoming an advisory led firm (i.e. one that obtains a significant portion of its GRF from advisory work). But, what do...
Struggling to sell advisory services to your client?

Struggling to sell advisory services to your client?

Reading Time: 3 minutes | Selling advisory services to their clients is one way in which Accountants can increase their average fee, and help clients more. But, many small firms are struggling with how to sell advisory services. Here are 5 steps to start unlocking the potential that advisory...
Managing your sales funnel

Managing your sales funnel

Reading Time: 3 minutes | Pulling a rabbit out of a hat is something magicians do (did?), not something that you should be doing to grow your firm. You probably want to sign up more clients. More than that, wouldn’t you prefer a  steady number of them, rather than a glut, followed by...
Are you onboard with your onboarding process?

Are you onboard with your onboarding process?

Reading Time: 3 minutes | You have a great firm, it’s growing as you’ve mastered your sales process and you get good referrals. However, could you improve your onboarding process? Does the way you welcome new clients mean they immediately think about passing you more leads, or is it a chore...