How to create and use your buyer persona

How to create and use your buyer persona

Reading Time: 3 minutes | A buyer persona (client persona, or marketing persona) can help you to improve your firm’s marketing and fee structure. Previous articles looked at why have a client persona and what goes into your buyer persona), the focus here is what you’ll do to create...
Building your marketing persona

Building your marketing persona

Reading Time: 3 minutes | A marketing persona (or client persona) will help improve your marketing, read about how here. This article covers how you start to build your marketing persona (client persona, or buyer persona), so you can improve the efficiency with which you grow your firm. What...
What is a client persona?

What is a client persona?

Reading Time: 2 minutes | What is a ‘client persona’ and is it a fad, or something practical and useful in marketing your firm? In simple terms it’s an exercise to understand your prospects and how you can improve your fee income. This article explores: What is a client...
Getting clients – 11 quick tips to get more.

Getting clients – 11 quick tips to get more.

Reading Time: 2 minutes | It’s so annoying, you’re working hard, have a better offer than your peers – but you’re STILL not getting clients (well not enough to make the effort worthwhile). Now let’s be more precise, you’re actually working flat out,...
How do you set your fees?

How do you set your fees?

Reading Time: 3 minutes | We arrived, hot and sticky, after an 8 hour journey. Our first action was to refresh and quickly change. The grime of the long journey removed we realised how hungry we were. We weren’t thinking about pricing! There was a grand restaurant attached to the hotel....
How to annoy people with email marketing

How to annoy people with email marketing

Reading Time: 3 minutes | Email marketing is a powerful way to demonstrate your expertise, by sharing valuable content with people that want it. It can also be a way to really annoy people, so that they are not likely to refer you….ever. Email marketing – license to annoy, or sell?...